Economic Darwinism: A Corpoate Approach to ‘Survival of the Fittest’

No monkey stories here! Today, it is our marketplace that is evolving. Max reminds his audience that they don’t have to be the biggest or the strongest to thrive. They just have to be the most adaptable. He divides the session into four aggressive, interactive phases.

1.) Max explains, in non-abstract terms, why we are in a marketplace where all products and services are being commoditized. This information is essential, because once you can understand it, you can fight it.

2.) The second phase explores acceptable alternatives to respond to those pressures. Max pulls strategies from a variety of cases and brings them together to show his audiences action plans to get them back in the game.

3.) Phase three involves the execution of the strategies that have been discussed. Max teaches his audience HOW to go to market and how to take specific steps that will facilitate change.

4.) In the fourth (optional) phase, Max helps each person construct their own personal 90-day action plan that can be implemented as soon as they return to their offices.

This presentation takes a sort of Guerilla approach to strengthening businesses. The questions…What are we fighting?…What are the factors?…How are we going to execute a fight and, more importantly, WIN?…are all answered in ways that leave the members of the audience fired up about becoming adaptable in today’s ever-changing marketplace.