Change alone is no longer a strong enough word to describe the accelerated pace of business in America. Increased price pressures, decreasing capital and resource availability, shorter lead time and continuing commoditization of many products and services are necessitating faster and more accurate corporate strategic responses. Traditional sales and marketing strategies and tactics may fall painfully short of the economic challenges ahead.  


Max Carey, one of America’s leading sales and marketing experts, company founder and chairman, board director and author, will help you MAXimize your potential with his Outcome Driven Strategies, Extraordinary Outcome Speaker Series and Top Gun Training Workshops. 

Max is a former Columbia University NCAA record-setting defensive back who commissioned as a US Naval Aviator in 1969. He flew fighters off the USS Midway during more than 100 combat missions over Vietnam and eventually achieved the prestigious title of a Top Gun pilot, reserved only for the most elite fighter pilots. He is the founder of CRD, which was named by Inc. Magazine as one of the 500 Fastest Growing Companies in America, author of “The Superman Complex”, and member of the Board of Directors and the Chief Strategist for Outback Steakhouse and k-Force Inc. Max is recognized as one of the leading experts on brand identity, because of his innovative marketing and sales strategies, he has advised hundreds of major corporations including AT&T, IBM, UPS, American Express, Bell South Wireless, Lucent Technologies, and Prudential. 

  • Keynote speaker and Facilitator at more than 700 of Vistage International’s CEO Speaker Series
  • Three-time kickoff speaker for Inc. Magazine’s Inc. 500/500 Conference
  • The first Entrepreneur in Residence at The University of Southern California Marshall School of Business

Ambition. Drive. Determination. Self-confidence. The Superman Complex is in all of us. How to achieve the balance that leads to true success. All of the factors necessary to cause the delicate balance in our personal and professional lives to spin wildly out of control are acting on us daily. As a result, the increasing pressures of high-performance lifestyles are bringing out the Superman Complex

Max has been the recipient of numerous awards including the 2000 Dr. Martin Luther King Jr. Humanitarian Award, U.S. Small Business Administrators National Veteran Advocate of the Year and Vietnam Veteran Small Business Person of the Year.